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  Customer Acquisition
 
Challenge

Acquiring new customers in the telecommunications market is tough! A leading telecommunications company wanted to outsource the telephone based customer acquisition services for its bundled telco offering which included telesales (cold calling) and answering calls generated by their advertising campaign.

Solution

Service Stream Solutions was able to provide the right people, training, systems and processes to meet the call handling requirements and sales targets from deployment and throughout the campaign. Transparent reporting to the client also enables the analysis of the cost to acquire a customer and the demographic profile of those who took up the offer, which in turn allows the campaign to be continuously improved to achieve better results.

Outcome

In a highly competitive market Service Stream was able to continually meet the sales expectations and recommend ways to improve the success rates and lower the cost of customer acquisition. This has resulted in a long term and valued relationship.

 

 
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